FREITAG + Études Studio: Shaping shades of blue

Études Studio joins forces with Zurich-based FREITAG for a limited-edition collaboration that bridges functional design and visual expression. Rooted in shared values of sustainability and urban creativity, the iconic FREITAG F41 HAWAII FIVE-0 messenger bag is reimagined through Études Studio’ graphic lens. Made entirely from repurposed truck tarps in curated shades of blue, each bag is unique, shaped by the road, marked by time. Études Studio’ signature stars are screen-printed onto the surfaces, turning every piece into a singular object where raw utility meets artistic gesture.